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Бор Lookbook


Bor man, БОР. These boys were wandering around in Sofia, Bulgaria with their hand made hats and they were basically giving them away to their friends for free. I was so stoked about their radness and hard work, and their hats kick ass. So I decided to take some photos of them for maybe a future look book. I mean we come from Bulgaria (Eastern Europe) and in the 90s where everything was ruled by the mafia, drug wars, starvation, we learned how to be decent humans. You know Love and Friendship. Everything is shot in my living room with a cheap ass camera and film.

And this is what they say about their brand:


Бор is a Bulgarian brand based in Sofia, Bulgaria by an Architecture student and an Animator. Everything is designed by them and produced in Sofia, the Capital city of Bulgaria and is inspired by street culture, art, and nature. Бор means PINE in English. The brand is orientated towards street art fans, snowboarders, and skiers. The idea of the brand is to be available for everyone, at a normal price and fine quality.